We took One Point Productions from invisible to booked.
A video production company in Cleveland with strong work and no digital presence. We launched a full system — site, GBP, and ads — in two weeks.
Good work. Zero digital footprint.
One Point Productions was doing quality video work for Cleveland-area businesses — but they had no website, no Google Business Profile, and no paid ad presence. Every lead came through a referral. That’s a fine start, but referrals alone don’t scale and they don’t fill the calendar consistently.
They needed a complete digital build from scratch: a site that positioned them correctly in the market, local SEO infrastructure to start building organic rankings, and Google Ads that convert from day one — not after three months of learning. We moved fast without cutting corners.
- Web Design & Development
- Site Architecture
- On-Page SEO
- Google Business Profile
- Google Ads Launch
- Conversion Tracking
- Local Citation Building
Speed and precision. No wasted time.
When you’re starting from zero, every week without a digital presence is revenue left on the table. We moved fast without skipping the fundamentals.
Site First, Done Right
Purpose-built site structured for conversion. Service pages written and architected for SEO from the start. Mobile-first, fast, and built on a platform they own — not a template they rent.
Local Presence, Built to Rank
Full GBP buildout with photos, services, and optimization. Local schema markup, citations across key directories. The foundation Google needs to understand who you are, where you work, and what you do well.
Ads That Pay From Day One
Tightly scoped Google Ads campaigns — intent-driven keywords, full conversion tracking, no broad-match guesswork. Structured to generate bookings immediately while the organic rankings built in the background.
From zero to ranked and generating leads.
Two weeks from kickoff to live campaigns. 90 days to Top 3 on Google Maps.
The Challenge
One Point Productions had a strong portfolio of video work and a steady stream of referral clients, but no digital presence. No website, no Google Business Profile, no paid ads. Their pipeline was entirely dependent on word of mouth — which works until it doesn’t. They needed a system that would generate leads independently of who they knew.
What We Built in 2 Weeks
Speed was the priority. We launched a purpose-built website in 10 days: portfolio-forward, service-specific landing pages, fast-loading, and optimized for conversion with clear CTAs and a contact form connected to their CRM. Simultaneously, we set up and fully optimized their Google Business Profile with categories, service descriptions, photos, and location data.
By day 14, their first Google Ads campaign was live. We targeted high-intent search terms for video production in the Cleveland area, built separate ad groups for corporate video, event coverage, and commercial production, and set up full conversion tracking from first click to form submission.
The Results
Within 90 days, One Point was ranking in the top 3 in Google Maps for their primary service area. Lead volume hit 3.2x their referral-only baseline. Cost per lead from paid was tracked to zero wasted spend — every dollar was attributed to a specific keyword and ad group. The speed of the build demonstrated that a well-structured digital launch doesn’t require months of planning.
If you’re starting from scratch or need to rebuild your digital foundation, see how we approach website builds and paid advertising for service businesses.
Starting from zero is fine.
We’ve built full digital systems from scratch before. Let’s build yours.