Cooper Disposal grew from a social media presence into a full digital engine dominating Cleveland’s dumpster rental market.
Cleveland’s largest family-owned dumpster rental company came to us wanting better social. We turned that into paid ads, a new website, and market-wide visibility.
Google Business Profile in their market
Spend reduced through campaign restructure
Keywords ranking across search
Family-owned, Cleveland-proven. Just not showing up online.
Cooper Disposal has been serving the greater Cleveland area as the largest family-owned dumpster rental company in the market. They had the trucks, the reputation, and the relationships — but their digital presence wasn’t doing them justice. Socials were underutilized, ad spend wasn’t optimized, and their website wasn’t built to convert the traffic they were starting to generate.
What started as a conversation about social media quickly became a full-service engagement as the opportunity became clear: a strong local brand with room to own the digital side of their market.
Underperforming social media with no real strategy
Paid ads running but bloated — poor structure and wasted spend
Website not built to convert leads from ads and social
Google Business Profile not optimized for local search dominance
Social first. Then paid. Then a site built to close.
We started where they asked — social media. Built out a content strategy and posting cadence that gave Cooper Disposal a real presence. As that gained traction, the conversation turned to paid ads, where we found immediate opportunity: their existing campaigns had structural issues that were burning budget. We restructured the account, tightened targeting, and brought their cost per lead down significantly.
When they decided to rebuild the website, we took that on too — designing and developing a conversion-focused site that could actually capitalize on the traffic we were sending. The end result is a unified digital system where social builds brand awareness, paid drives immediate bookings, and the site closes the deal.
Social Media Management
Content strategy, creative, and consistent posting that built Cooper’s brand presence across platforms and engaged their Cleveland-area audience.
Paid Ads Restructure
Diagnosed the existing ad account, rebuilt the campaign structure, tightened keyword targeting, and added proper conversion tracking — reducing spend waste while maintaining lead volume.
Website Rebuild
New site designed for conversion — fast load times, clear booking flow, mobile-optimized, and built to turn paid and social traffic into actual calls and form fills.
Google Business Profile
Full GBP optimization that brought Cooper to the first page and into the local map pack, ranking for multiple high-intent dumpster rental searches across the Cleveland area.
First page. Lower ad spend. More bookings.
After restructuring their paid campaigns, Cooper’s ad spend became more efficient — reaching more of the right people for less. Their Google Business Profile now ranks on the first page and in the local map pack for multiple dumpster rental searches across Cleveland. The new website converts that traffic into booked jobs at a rate their old site never could.
This is an ongoing partnership. We continue to manage social, ads, and digital strategy month over month as they grow their operation.
First Page on Google Business Profile
Ranking in the local map pack for multiple high-intent dumpster rental searches across the Cleveland market.
Ad Spend Reduced Through Restructure
Fixed the campaign architecture, eliminated wasted spend, and improved efficiency — more leads for fewer dollars.
Conversion-Optimized Website
A new site built to convert — turning paid and social traffic into real bookings with a clean, fast, mobile-friendly experience.
Active Social Presence
Consistent content and strategy giving Cooper a genuine brand presence in the Cleveland market, not just a dormant profile.
Want to own your local market?
We do this full-service — social, ads, site, and reporting. One partner, no gaps.