HOW A LOCAL CLEANING COMPANY BUILT RELIABLE WEEKLY ROUTES FROM SEARCH

SITUATION

The owner was getting a trickle of house-cleaning leads from word-of-mouth and the occasional Google search, but nothing was predictable. Some months were fully booked; others had gaps in the weekly schedule they only noticed once revenue dipped.

Ads had been tried before, but traffic was being sent to a generic homepage with no clear offer, no social proof above the fold, and no fast way to request a quote on a phone. It felt like “doing marketing” without a real cleaning lead system behind it.

WHAT WE DID

• Built a focused “Book Your Cleaning” landing experience. One page became the home base for all campaigns: clear offer, clear service area, and a simple multi-step quote form that works perfectly on a mobile phone.
• Rebuilt Google Ads + Meta campaigns around intent. We split “one-time deep clean” from “recurring house cleaning,” so budgets could favor loyal, high-lifetime-value clients.
• Turned reviews into a repeatable system. Automated post-job follow-ups made 5-star reviews and photos part of the operating rhythm, not a wish.
• Tightened the route map. Campaigns stopped targeting the whole city and focused on neighborhoods that fit the most efficient routes.

WHY THIS SYSTEM WINS FOR CLEANING COMPANIES

Cleaning is won on trust and convenience. Most prospects are busy, searching on their phone, looking for a cleaning company that feels safe to let into their home and easy to book in under a minute.

By putting reviews, pricing expectations, and next steps all in one place—and backing that up with targeted, intent-based traffic—we turned “I should find a cleaner” into booked weekly routes that stick.

The owner now spends less time chasing wrong-fit leads and more time saying yes to the clients they actually want on the schedule, with marketing spend tied to real route revenue.