HOW WE BUILT A DAILY ONLINE PIPELINE FOR DUMPSTER RENTALS
Cooper Disposal, a roll-off dumpster rental company in Northeast Ohio, had strong word-of-mouth but no reliable way to turn search traffic into booked containers. We rebuilt their website, booking flow, and campaigns so high-intent searches now flow into a measurable online ordering system.
SITUATION
Cooper Disposal had a strong offline reputation and a steady base of repeat contractors, but their digital setup wasn’t built to convert new visitors into dumpster rentals. The site looked fine, yet it was hard to choose a roll-off size, see pricing, or book delivery on a phone.
Google Ads campaigns were matching broad research phrases instead of “dumpster rental near me” intent, and tracking stopped at clicks and calls. Marketing spend couldn’t be tied cleanly to orders, routes, or revenue.
WHAT WE DID
- Rebuilt the mobile-first dumpster booking flow. Size selection, transparent pricing, and delivery dates became the hero of the site — not buried below copy.
- Launched a guided “dumpster size finder.” Homeowners and contractors answer a few project questions, then land on the roll-off container that fits their job.
- Re-structured campaigns around high-intent search clusters. We separated “how much is a dumpster” and “junk removal ideas” from “20 yard dumpster Cleveland today” so budget favored renters ready to book.
- Implemented full-funnel tracking. Calls, forms, and online checkouts are now tagged by campaign, keyword, and ZIP code to show true return on ad spend.
- Aligned Local SEO with paid search. Service-area pages, Google Business Profile, and ad copy now share the same coverage map, pricing rules, and messaging.
WHY THIS SYSTEM WINS
For dumpster rental, the win doesn’t come from clever slogans. It comes from getting a high-intent customer to the right roll-off size, at a clear price, with zero friction on mobile.
By stripping out steps that didn’t help people choose a container and by cleaning up the final steps of checkout, we made it easy for serious visitors to complete their dumpster booking without picking up the phone.
With full-funnel data in place, budget could finally follow the ZIP codes, search terms, and container sizes that produced profitable rentals — instead of the campaigns that simply felt busy.
If your business moves trucks, crews, equipment, or routes, your digital setup should create leverage — not noise. We build measurable growth systems that turn local search demand into scheduled, trackable work.
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