Cooper Disposal
We came on initially to keep Cooper’s online presence active and professional, consistent social posting, better presentation, and ongoing monitoring. As performance data and customer behavior became clearer, the scope expanded into a full-funnel system: a refreshed website and landing pages, Google Ads management, local SEO, and tracking that ties demand to scheduled containers.
Less friction to book
Clear sizing and pricing so customers can decide fast and checkout clean.
Cleaner acquisition
Spend concentrated on rent-now intent, fewer wasted clicks, higher-quality leads.
Proof you can scale
Tracking tied to outcomes, service areas, and the work that actually gets scheduled.
The offer is easier to understand, the right next step is obvious, and booking doesn’t feel like work.
Paid search focused on ready-to-rent demand, reducing wasted clicks and improving lead quality.
Performance is measured in a way that supports operational decisions, not vanity metrics.
A strong operator business, with an online system that needed structure.
Cooper had real demand and a reputation that earned trust offline, but the digital path wasn’t engineered to convert that demand into consistent booked containers. The goal was to turn interest into scheduled work with speed, clarity, and proof.
- ✓Reduce decision friction: clarify sizing, pricing, and next steps.
- ✓Capture high-intent demand: prioritize searches from customers who are ready.
- ✓Track outcomes end-to-end: align marketing to booked work and service areas.
From staying visible to building the booking spine
Phase 1 — Active online presence
Consistent social content and cleaner presentation so prospects saw a credible, active company.
Phase 2 — Identify where bookings were leaking
We reviewed how customers were arriving and where they were dropping off before converting, especially on mobile.
Phase 3 — Website refresh + focused landing pages
A clearer decision path for sizing and pricing, supported by tighter pages built around intent-based searches.
Phase 4 — Ads, SEO, and tracking for consistent growth
Structured Google Ads, service-area SEO alignment, and measurement that supports smart scaling decisions.
What we built and managed
- →Social management: consistency, credibility, and trust signals across channels.
- →Website + landing pages: a clearer booking path and stronger offer presentation.
- →Google Ads: intent-driven campaign structure and ongoing optimization.
- →Local SEO: service-area alignment that supports rankings and ad performance.
- →Tracking: clean measurement so decisions are based on outcomes, not opinions.
Aligned to jobsite reality
Dumpster rental customers want speed and confidence. The funnel has to reflect how people actually make decisions on-site and on the go.
